Blog

Insights on retail music, ambience and customer experience.

Max Helmantel2026-04-07

Spotify in your shop: why it's not allowed and what you can do instead

Spotify is not intended for commercial use. Since a ruling by the Amsterdam Court of Appeal in 2022, Buma/Stemra has been actively enforcing this. What are the rules, the risks and the alternatives?

Stijn Smit2026-03-10

Why background music matters in retail

Research shows that the right background music directly influences dwell time, spending and customer experience. What does that mean for your shop?